Press Releases

Kaplan Partners with Learning Technology Company Squla to Make After-School Screen Time Educational and Fun

Oct. 8, 2014

Press Releases, Products and Programs

Powered by Kaplan, Squla online learning program motivates U.S. children in
grades K-6 to learn and achieve


New York, NY (October 8, 2014) — Squla, a leading European children’s learning technology company, and global education leader Kaplan have joined forces to bring Squla’s unique game-based K-6 learning program into the homes of U.S. elementary school children. The partnership integrates Kaplan’s highly effective content into Squla’s proven game-based learning program.

Squla is an online learning program for children in grades K-6 that improves learning outcomes through fun, engaging play. It combines adaptive curriculum-based content in math, language arts, reading, social studies and science with a rich multiplayer gaming experience.

Squla is specially designed for use outside of the classroom. Through its highly engaging interface and its lively, creative game elements, the program motivates children to learn using play patterns they enjoy. Squla transforms after-school screen time into an opportunity to cultivate academic achievement and learning at a child’s individual pace.

“Squla’s powerful approach to learning through fun, combined with its ability to leverage after-school time to bolster educational development and achievement, aligns well with Kaplan’s student-driven mission ,” said Mark Freidberg, vice president and general manager of college prep and K-12 programs, Kaplan Test Prep. “Their passion for engaging K-6 learners around curricular content, expertise in educational app development, and heritage in online allow us extend our proven test preparation content into the home. We are thrilled to be working with Squla in growing Kaplan’s K-6 test prep activities.”

“We’re excited to partner with Kaplan and leverage their deep expertise in student readiness to improve learning outcomes among U.S. elementary school children,” said André Haardt, founder and CEO, Squla. “Squla is designed to engage children and inspire their curiosity for knowledge anytime, anywhere. With the addition of Kaplan’s educational content, Squla will be even more effective in improving student performance in school and on standardized tests.” Benefits include:

  • Kaplan content integrated in thousands of multimedia quizzes, games and activities that align with a child’s grade level
  • Curriculum aligned to Common Core State Standards for each grade level and across multiple subjects
  • Engaging multiplayer features— within a safe, 100% ad-free environment accessible via Mac, PC, iPad® or Android™ tablet
  • Fun, real-world rewards that motivate kids to play, learn and achieve
  • Weekly reports and a mobile app for parents to monitor and encourage a child’s progress

Squla is accessed through premium home memberships that can be purchased online at www.squla.com as well as through its apps for iPad® and Android™ tablets. All customers receive a free 30-day trial offering unlimited access to Squla’s comprehensive educational program.

About Squla

Squla is a children’s consumer learning company with operations in New York City, Amsterdam and Warsaw. It was founded by a team of education experts, technologists and game developers. Wired UK named the company one of “Europe’s 100 Hottest Startups”. Squla was launched in The Netherlands in 2010 and in the US and Poland in 2014. It is backed by angel investors and Bertelsmann AG subsidiary RTL Ventures. For more information, visit www.squla.com.

About Kaplan Test Prep

Kaplan Test Prep (www.kaptest.com) is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings as well as a complete array of print books and digital products, Kaplan offers preparation for more than 90 standardized tests, including entrance exams for secondary school, college and graduate school, as well as professional licensing exams for attorneys, physicians and nurses. Kaplan also provides private tutoring and graduate admissions consulting services. Additionally, Kaplan operates new economy skills training (NEST) bootcamps designed to provide immersive training in skills that are in high demand in today’s job market and prepare participants for hire.


André Haardt

Twitter : @KapTestNews

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Kaplan, Inc. Russell Schaffer
Office: 212.453.7538
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