Why the Enrollment Cliff Won't Make College Admissions Easier

Colleges are bracing for the enrollment cliff, the projected sharp decline in traditional college-age students. Fewer applicants should mean an easier path to college, right? Not according to the admissions officers we surveyed. Kaplan's proprietary college admissions officers survey reveals a surprising disconnect, and what it could mean for the students in your district.

The Enrollment Cliff Paradox

81% of admissions officers are concerned about the enrollment cliff's impact on higher education. Yet 90% expect the 2026–27 admissions cycle to be at least as competitive as the last. So what's keeping competition strong, and what will set your students apart?

Inside the Admissions Office

Our new insights brief answers the questions K–12 leaders are asking:

• The Real Risk of the Cliff: Why a smaller applicant pool could reshape students' college options and financial aid in ways families may not expect.

• The Test Score Question: Most colleges won't require the ACT® or SAT® exam this cycle. So why do admissions officers at test-optional colleges still see value in a competitive score?

• What Tips the Scales: The actions admissions officers say influence decisions, and why they want students, not families, in the driver's seat.

• Rankings vs. Reality: What admissions officers really think about college rankings, and what they wish high school students focused on instead.

How Kaplan Can Help

Kaplan partners with K–12 schools and districts to help every student get ready for what's next, with ACT® and SAT® prep, 1-on-1 college and career advising, and AP® course access built around your district's goals.

Get the Full Story

Download the two-page brief for the complete findings and admissions officers' own words, ready to share with your counselors and leadership team.

Complete the form to download your free copy.