Press Release

September 16, 2021

Kaplan Agreement With Digital Marketing Institute Provides Certification Program for Business Professionals

Gregory Ten Eyck

Kaplan

DMI Certification Also Joins Kaplan Credegree™ Program To Enhance Job Readiness and Marketability of Students

FORT LAUDERDALE, Fla. & DALLAS–(BUSINESS WIRE)–To help business professionals develop the knowledge and skills they need to compete in the digitally accelerating economy, Kaplan, Inc., one of the world’s most diversified global education organizations, today announced an agreement with Digital Marketing Institute (DMI) to deliver DMI’s industry-leading digital marketing certification program to its global client base.

“With many organizations challenged to address a digital skills gap, those professionals earning digital marketing certifications through the Kaplan program will stand apart among job candidates and will bring the needed knowledge and always-relevant experience to help marketing organizations improve and succeed.”

As part of the agreement, the Digital Marketing PRO course will be available through the Kaplan Credegree™ Program, which enables college students to complete their four-year degree while earning industry-recognized credentials that are highly valued by employers. Digital Marketing Professional is a dual certification program recognized by the American Marketing Association (AMA).Upon successful completion of the Digital Marketing Professional program, U.S. professionals will earn two internationally recognized industry certifications: the DMI Certified Digital Marketing Professional (CDMP) and the AMA Professional Certified Marketer (PCM) in Digital Marketing. The course covers topics that include digital strategy, content marketing, social media marketing, analytics, customer experience (CX), search engine optimization (SEO), and email marketing.“In our competitive and transforming economy, companies are looking for employees who can demonstrate that they will make an immediate impact on the business,” said DMI Head of Group Strategy & Development, Michael Goeden. “With many organizations challenged to address a digital skills gap, those professionals earning digital marketing certifications through the Kaplan program will stand apart among job candidates and will bring the needed knowledge and always-relevant experience to help marketing organizations improve and succeed.”“As today’s careers demand a strong and proven digital skillset, we strategically sought DMI as a partner to help us deliver the most modernized and innovative learning solution that aligns with the demands of the workplace,” said Joyce Schnur, Kaplan Senior Vice President of Product Strategy. “Our agreement with this global industry leader will empower our clients to develop the critical marketing skills that businesses require today, while arming them with internationally recognized certification that puts them on the path to career success.”To learn more about Kaplan Credegree™ and the DMI Digital Marketing Professional program, visit our website.

About the Digital Marketing Institute (DMI)

As the global standard in digital marketing professional learning and certification, DMI develops leading players of the most exciting game in the world. Founded in Ireland, DMI has offices in the U.S. and Australia, over 150,000 Members, and partners in more than 150 countries. It works with colleges, universities, and businesses of all sizes to provide marketing professionals with the skills, confidence, and industry know-how to stay relevant — and to make an impact — in an always evolving digital world. DMI is backed by Spectrum Equity, a leading U.S.-based growth equity firm.

About Kaplan

Kaplan provides individuals, universities, and businesses a broad array of educational services, including higher and professional education, test preparation, language training, corporate and leadership training, and student recruitment, online enablement and other university support services. With operations in nearly 30 countries, Kaplan serves nearly 1.1 million students each year and has partnerships with 2,000-plus universities, colleges, and schools/school districts, and more than 4,000 businesses globally. Kaplan is a subsidiary of Graham Holdings Company (NYSE: GHC). For more information, please visit kaplan.com.

PRESS CONTACTS:

Director, Communications
Gregory Ten Eyck
Office: +1 954-515-3026
gregory.teneyck@kaplan.edu

Press Release Archive

Press Release

Kaplan Earns 2025 Great Place To Work Certification™

by Kaplan

Kaplan Agreement With Digital Marketing Institute Provides Certification Program for Business Professionals

DMI Certification Also Joins Kaplan Credegree™ Program To Enhance Job Readiness and Marketability of Students

About the Digital Marketing Institute (DMI)

About Kaplan

Press Release Archive

Kaplan Earns 2025 Great Place To Work Certification™

Illinois Student Assistance Commission and Kaplan Announce Free Test Prep Courses

The College for Financial Planning®—a Kaplan Company to Provide Scholarships to Volunteers with the Volunteer Income Tax Assistance Program in Puerto Rico

The College for Financial Planning®—a Kaplan Company and iShares® by BlackRock Launch ETFs and Portfolio Construction Certificate Program for Financial Advisors

Kaplan’s 2024 $20K Tuition Sweepstakes Winner is University of California, Berkeley Pre-Med Student Ella Mayor

Kaplan Named as a Double Winner in the American Consortium for Equity in Education’s 2024 Excellence in Equity – Industry Impact Awards

The College for Financial Planning®—a Kaplan Company Joins the CFA Institute University Affiliation Program

Kaplan Schweser Releases 2024 CFA® Program Survey: Charterholders and Candidates Say Artificial Intelligence is Having Big Impact on Careers and Express Overall Job Satisfaction

Kaplan Releases Findings from Annual Medical School Admissions Officers Survey, Revealing Key Insights on Application Trends

Kaplan Named to Inc.’s 2024 Best in Business List for Groundbreaking Career Pathing Initiative

Association for Program Administrators of CSTEP and STEP, Inc., Now Providing All Students at its Member Institutions with Free Kaplan Test Prep Courses for Graduate School Admissions Exams

Kaplan Named to Newsweek’s America's Top Online Learning Schools 2025 List

Albion College Becomes First School to Offer All Students, Faculty, Staff, and Alumni Free Skills Development Courses and Test Prep for Graduate-Level Admissions Exams Through Partnership with Kaplan

Kaplan Earns 2025 Military Friendly® Employer Designation

Syracuse University College of Law Partners with Kaplan to Provide All Students with Free Prep Courses for the Bar Exam

Inc. Names Kaplan as a 2024 Power Partner Award Winner in Recognition of Being a Leading B2B Company

Kaplan Survey: Law Schools Lag on Official Policies on How Applicants Can Use AI in Admissions Essays, Potentially Leaving Them in Limbo

Kaplan Named to Newsweek’s Most Loved Workplaces® in America 2024 List

Kaplan Survey: 75 Percent of Admissions Officers Believe College Rankings Have Lost Their Luster

The College for Financial Planning®—a Kaplan Company Launches Accredited Investment Fiduciary® Training for Financial Professionals Pursuing the AIF® Designation

Kaplan Survey: Most Buyer’s Agents Don’t Think New Commission Rules are a Good Thing, But are Ready to Face the Challenge

Manhattan Prep/Kaplan Survey: Most MBA Applicants Consider Their Social Media Posts “Fair Game” in the Admissions Process

Kaplan Comments on Major Changes to the ACT® Exam, Set to Launch in 2025

Kaplan’s All Access License Wins “Test Prep Innovation Of The Year” For Second Consecutive Year in the 6th Annual EdTech Breakthrough Awards Program

The City University of New York School of Law Expands Partnership with Kaplan to Provide All Students with Free Prep Courses for the Bar Exam

Sun Sentinel Names Kaplan a Winner of the South Florida Top Workplaces 2024 Award, Marking its Fourth Consecutive Annual Recognition

Kaplan Certified as a Most Loved Workplace® for Fourth Consecutive Year, a Recognition of Employees’ On-The-Job Happiness and Career Satisfaction

Fast Company Names Kaplan’s All Access License as a Winner in its 2024 World Changing Ideas Awards

Manhattan Prep/Kaplan Survey: Most Future Business School Applicants Wary about Unrestricted Use of AI in Admissions Essays

University of Detroit Mercy Partners with Kaplan to Offer Students Free Comprehensive Test Prep for Graduate-Level Admissions and Licensing Exams

The College for Financial Planning®—a Kaplan Company Launches Financial Paraplanner Qualified ProfessionalSM Designation Program in Spanish to Better Serve Hispanic Investors

Manhattan Prep/Kaplan Survey: Aspiring Business School Students Say the Rankings Have Lost Some Prestige, But Still Depend on Them

Kaplan Surveys: Law Schools Believe the Rankings Have Lost Their Luster, but Pre-Law Students Still Find Them Useful

Barron’s Partners with Brainfuse to Offer Students Premium Content to Succeed Academically and Prepare for College Admissions Exams

Kaplan Launches Buyer Agency Professional Designation to Help Real Estate Agents Navigate Looming Major Changes to the Industry’s Business Model

Poznan University of Medical Sciences Expands Partnership with Kaplan to Offer Students Additional Prep for Medical and Dental Licensing Exams

Available for Media Interviews: The New Digital SAT® Launches March 9. Kaplan Experts Can Provide Answers to Top Questions.

Yale University Joins Dartmouth, MIT, and Georgetown in Requiring Applicants to Submit Standardized Test Scores; Kaplan Survey Suggests Other Schools Will Join Them

Kaplan Earns 2024 Great Place To Work Certification™

Kaplan’s All Access License Named to Tech & Learning’s Best for 2023 List, Citing Its Ability to Expand Opportunities

The College for Financial Planning®—a Kaplan Company Releases 2024 Survey of Financial Planning Professionals

Kaplan’s $20K Tuition Sweepstakes Winner is Georgia Tech Student Emily Conn, a Future Doctor of America

Kaplan Survey: College Admissions Officers Think It’s OK to Visit Applicants’ Social Media, But Most Don’t

Kaplan Survey: Law Schools Concerned about Class Diversity, Amid Affirmative Action Ban Fallout

Kaplan Survey: Most Colleges and Universities Take Laissez Faire Approach Towards Use of GenAI in Admissions

Kaplan Survey: A Majority of Pre-Law Students Say It’s Important to Attend Law School With Students Having the Same Political Views

Kaplan’s AccelPro Platform Expands Peer-to-Peer Coaching and Career Development to New Audiences

Alabama A&M University Partners with Kaplan to Offer Students Free Comprehensive Test Prep for Graduate-Level Admissions Exams and Professional Certifications

Kaplan Named to Fast Company’s 2023 “Brands That Matter” List

Kaplan Survey: Most Pre-Law Students Don’t Think Law School Applicants Should Be Allowed to Use GenAI in Admissions Essays

Sri Manakula Vinayagar Medical College Announces Partnership with Kaplan to Enhance Clinical Readiness and Education Outcomes for Aspiring Doctors

Rutgers Law School Partners with Kaplan to Provide All Students with Free Prep Courses for the Bar Exam

Kaplan’s Graduate School Tuition Sweepstakes to Give One Lucky Student $20K

Kaplan Named to Newsweek’s List of the Top 100 Global Most Loved Workplace for 2023

Kaplan’s All Access License for Colleges and Universities Wins “Test Prep Innovation Of The Year” in the 5th Annual EdTech Breakthrough Awards Program

Spelman College Partners with Kaplan to Offer Students Free Comprehensive Prep for Graduate-Level Admissions Exams

Hampton University Partners with Kaplan to Offer Students Free Comprehensive Prep for Graduate-Level Admissions and Licensing Exams

Sun Sentinel Names Kaplan a Winner of the South Florida Top Workplaces 2023 Award, Marking its Third Consecutive Annual Recognition

Kaplan Survey: Medical Schools Keep COVID-Era Admissions Policies to Keep Application Process More Flexible

Fisk University Partners with Kaplan to Offer Students Free Comprehensive Prep for Graduate-Level Admissions Exams and Professional Certifications

Kaplan Certified as a Most Loved Workplace® for Three Consecutive Years, a Recognition of Consistent Employee Happiness and Job Satisfaction

Stillman College Partners with Kaplan to Offer Students Free Comprehensive Prep for Graduate-Level Admissions Exams and Professional Certifications

Junior Achievement Announces Kaplan Partnership to Help High School Students Secure Their Post-Graduation Goals

HelloFresh Partners with Kaplan to Provide Free GED® Prep for Hourly Workers to Earn High School Equivalency Diploma

The Creating Pathways and Access for Student Success™ Foundation Partners with Kaplan to Boost the Number of Underrepresented Illinois Students in STEM Fields

Kaplan Wins the Association for Talent Development’s Prestigious BEST Award for Exceptional Employee Learning and Development Success

Talladega College Partners with Kaplan to Offer Students Free Comprehensive Prep for Graduate-Level Admissions Exams and Professional Certifications

Delaware State University to Offer its Students Free Prep Courses for Graduate-Level Admissions Exams Through New Partnership with Kaplan

College for Financial Planning®–a Kaplan Company Introduces Freedom Scholarships for Military Service Members and Veterans

Manhattan Prep/Kaplan Survey: Many Business Schools Say the MBA Rankings Have Lost Prestige and Would Welcome its Demise

Denison University Offers Students Free Comprehensive Prep for Graduate-Level Admissions Exams Through Partnership with Kaplan

Designed to Jump Start Careers, Financial Advising Accelerator Program Launched by College for Financial Planning®—a Kaplan Company

Howard University to Offer its Undergraduate and Graduate Students Free Comprehensive Prep for Admissions and Licensure Exams Through New Partnership with Kaplan

Vela Wood Law Firm Partners with Kaplan to Provide Free LSAT® Courses to Boost Number of Black Attorneys

Kaplan Partners with Amazon to Provide Amazon Employees with Comprehensive Career and Student Support Services